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Instead of having users pull out a complete profile, they ask them to connect with their Facebook or Linked In pages -- pulling pictures or text to prepopulate their account.
But that could mean even bigger problems if a breach occurs, Mayer said.
And while Adult Friend Finder is on one extreme of the burgeoning digital romance market, the whole sector is based on information about users' most intimate desires.
In addition to sexual orientation, the data allegedly revealed included e-mail addresses, usernames, dates of birth, postal codes, the unique Internet addresses associated with users' computers and whether members were looking for extramarital affairs.
Unfortunately, consumers don't have a lot of options for evaluating the security of dating services, according to Jonathan Mayer, a computer scientist and lawyer affiliated with Stanford's Center for Internet and Society.
And the explosion of services in the market means that start-ups may not be putting users' privacy first.
"Young apps often don't prioritize security and privacy," he said.
"Growth is everything in the start-up space -- and that can come at users' expense." Mayer is also concerned about the trend of using logins for other social networks in dating apps.